Web-to-Pack for Packaging
Quote and manage complex packaging projects online with ease. Intelligent configurators, automated prepress, and seamless integration with your production systems.
packQ is CloudLab's Web-to-Pack solution for selling and producing custom packaging online — from folding cartons and corrugated boxes to POS displays. Customers configure and design packaging directly in the browser, and packQ carries every job from the first quote through automated prepress and straight into production, without the manual hand-offs that usually slow packaging work down.
Packaging is where manual quoting, CAD work, and rework cost the most. packQ unites design, configuration, approval, and production in one automated workflow, so complex projects that once took days of back-and-forth are handled online with precision — and with the confidence that what ships is exactly what the customer approved.
Why packaging producers move to Web-to-Pack
Custom packaging carries more complexity per order than almost any other print product. Every job combines dimensions, materials, die-lines, finishing, and run-length economics, and traditional processes handle that complexity with manual quoting and expensive CAD work that simply doesn't scale. The most persistent problem is the gap between what a customer approves and what production actually makes: without a controlled digital chain, the finished box can drift from the design that was signed off, and every correction adds cost.
packQ closes that gap by moving the whole process online. Customers see how their packaging will look in real time before they order, the design tools connect to the shop, ERP, and MIS systems already in place, and small-to-mid runs that were never profitable under CAD-driven workflows become economical. The payoff is concrete rather than theoretical — customers replace manual CAD and workflow processes with an automated pipeline, and WildKind Packaging went live in just seven months.
Intelligent configurators for complex packaging
packQ turns complex packaging into guided online configuration. Rather than starting from a blank die-line, customers choose a model, adjust it to their exact dimensions and closures, and receive live pricing directly in the browser. That library is deep enough to cover most real-world needs on its own — roughly 120 folding cartons, 290 corrugated models, and 50 POS displays, over 460 parametrized ECMA and FEFCO models in total, each with a range of flap and closure options.
From there, the interactive 3D designer lets customers build and personalize the packaging in three dimensions, integrated directly into your shop system, while an accurate real-time 2D and 3D preview shows exactly what they'll get — live, in any browser, with no plugins. The practical effect is fewer surprises: because the customer configures against real parametric models and sees the result immediately, the design that reaches production is already sound. This works equally well for a self-service B2C shop selling standardized packaging and for a B2B portal serving recurring clients who need tailored models, controlled options, and approval workflows.
From quote to automated prepress and production
packQ processes packaging data down to the finest detail — from fold-line definition to price calculation — and guarantees the produced packaging matches the version approved online. The workflow runs as one connected chain rather than a series of manual steps. Customers configure the box and get live pricing with no quoting cycle, finalize the artwork in the interactive designer with real-time preview, and submit the order.
At that point automation takes over. The Dynamic Preflight Check validates every file automatically before production, catching errors early and cutting the rework that eats into packaging margins. Approved orders then pass straight into the production workflow through a headless architecture that connects to nearly any ERP or MIS. What this means for you is a single, auditable path from quote to press — and production-safe output, where the file that goes to the press is a faithful match of the design the customer signed off online.
Built to scale and integrate
packQ is modular, expandable, and enormously scalable — from a single source. Its headless architecture integrates with nearly any e-commerce system, ERP, or MIS, so it fits into your existing production landscape instead of forcing you to replace it. The technology is award-winning — packQ has earned both the EDP Award and the InterTech™ Technology Award — and it scales cleanly from small custom runs to high-volume packaging operations as your business grows.