Bag Tags Inc., a leading provider of custom event credentials and luggage tags, faced growing scalability challenges caused by a highly manual and email-driven ordering process. To streamline operations and support future growth, the company partnered with CloudLab to implement a sophisticated web-to-print solution tailored to its production workflows. The new platform enabled Bag Tags Inc. to automate its order management process from customer submission to production preparation — eliminating the need for manual intervention prior to print production.
“Launching early, learning fast, and continuously improving the platform gave us a competitive advantage almost immediately. The project keeps evolving – and that’s exactly the point. Our goal was to transform Bag Tags from a manual powerhouse into an automated leader without losing the personal touch they are known for.”
Before partnering with CloudLab, Bag Tags Inc. relied on a highly manual and time-consuming workflow for nearly every customer order. While the company had built a strong reputation for quality and service, the existing processes increasingly limited scalability.
During the evaluation of several web-to-print providers, Bag Tags Inc. quickly recognized Cloud- Lab as the right fit. The decision was driven by more than just software features; it was about transparency and a shared understanding of the industry. Unlike competitors with complex pricing models and hidden costs, CloudLab provided clear answers and transparent pricing from the very first conversation.
The CloudLab team impressed Bag Tags with well-prepared meetings and practical solutions that were specifically tailored to the company’s unique workflows. This industry expertise, combined with the open communication style and confidence demonstrated by Andreas Storms, established a foundation of trust that was essential for a long-term partnership.
The transformation was a comprehensive process that combined three major systems — CloudLab, HP SiteFlow, and a completely new website — into one connected, scalable production workflow. Rather than taking a fragmented approach, both teams made the strategic decision to extend the implementation timeline from three months to a full year. This deliberate choice ensured the seamless integration of all systems and the long-term stability of the production automations.
Bag Tags Inc. followed a revenue-driven “get it live” philosophy. Instead of waiting for an elusive state of perfection behind closed doors, they launched a high-quality, fully functional product early. This allowed the team to generate income immediately while using real customer interactions to identify optimization potential and improve the platform in an agile way.
The success of the project was fueled by a spirit of strong collaboration. CloudLab provided continuous and responsive support throughout the journey, acting as a dedicated extension of the Bag Tags team. This ongoing partnership ensured that any challenges were addressed swiftly, keeping the focus on innovation and growth.
Since the launch in July, Bag Tags Inc. has achieved significant operational and commercial improvements.
With the addition of a new Fujifilm Revoria PC1120 printer, Bag Tags Inc. is continuing to expand its automated web-to-print platform. Additional products such as wristbands, brochures, and books are already planned for integration. The team remains focused on continuously improving the user experience and maintaining the industry-leading support that their customers expect.
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